


It allowed him to be an easygoing guy outside of performance and a dominant force within performance. It gave him the ability to turn off his personal life and the biosocial behaviors that came with it and turn on his true competitive nature in his professional life. While the majority of people thought it was just a good marketing tool, the truth is-as Kobe stated in his documentary “Muse”-he utilized his alter ego as a mental skill in performance.

If you’re involved in sports at any level, then you’ve seen the power of the alter ego fully activated and utilized by one of the world’s most iconic athletes: Kobe Bryant, aka, the Black Mamba. In this article, I’m going to teach you about the alter ego and how you can help your athletes truly empty the tank, be fully locked in, and dominate the task at hand. If you’re a strength coach who’s not helping your athletes tap into this mental skill, then you’re doing them a disservice. How many athletes do you know who have this amazing side to themselves that they don’t utilize? As a repercussion of not tapping into the mental skill known as the alter ego, you leave results on the table, says Click To Tweet Think about how many athletes you have on your roster who you know can bring more, but don’t. It’s simple: As a repercussion of not tapping into this mental skill, you leave results on the table. It’s a place that allows you to break free of any self-doubt and limitations and completely dominate the task at hand. It’s called the alter ego-everyone has one, yet very few people tap into it. Everyone has the ability to flip the switch and become “a beast” when they step into their performance environment. Everyone has another side in performance that allows them to turn up the aggression, increase their intensity, and lock into the task at hand.
